Anatomy of a Good Email Signature: Summary

Graphics & Design:

  • No links in a main image, unless it’s your main web link and it’s obvious it is (Like Mark Fregnan’s in the video)
  • Sharp images, not blurry graphics
  • Size, not too big or small
  • Mugshot, your photo for personalisation, and confidence, trust factor
  • No links in the graphic, did I mention that already

Catch Cry or your BURPS or USP

Don’t use too many colours, make it gentle on the eye

Section-ise your signature so it’s easy to follow

Contact details (NOT your email address)


Tell them what to do:

Great to have a link to your website or social media platforms, but you will see an increase in click throughs if you tell them what to do –

  • Visit our website: then the link
  • Connect with us socially: then the various links


I don’t have them but it’s a great idea.

Getting more reviews and testimonials –

Memberships or affiliations:

ONLY that which is going to help prospect confidence, or some leverage

Booking/Appointment Software:

If this going to save you time, absolutely Just Do It

New Messages & Replies/Forwards SETTINGS:

  • I can understand why some folk would deactivate the email signature on replies/forwards, say if you have a lot of internal business email traffic, but then again, maybe another way of communicating internally would be a better option. My recommendation is having your email signature turned on.


Make the text smaller, IF you really do need to have one, and likely a bit of space between the bottom of your signature and the disclaimer


Here’s the thing.

Anything that once setup properly will deliver consistent results, even if only marginal, is worth doing, so just make it happen.

You WILL get more traffic through to your –

  • Website
  • Social platforms
  • Calendar/bookings page

When I send out broadcast emails from our email marketing software we can track all click-throughs, so I SEE the free traffic that we generate from using a well setup email signature.

It works!

So, that’s just the free traffic we’re getting with an email broadcast, and I send a lot more emails one on one direct from Outlook.

See the FULL Blog Post Here


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Tech Jad

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