Meet the Team

Passionate with serial ‘hobbiest’ tendencies. Speaker, Educator, Barista buff - love coffee, loves fishing - really bad at it, Poppa to 11 grandkids, Raving 70/80's Jap Bike collector. Serial systemiser, Love WordPress & software 'tools & toys'. By day we convert dead dormant websites into profitable sites, hence ‘Smarter Websites’ - making them 'work', one at a time if necessary. On target for world domination, albeit our part of the world... Peter's full story here

Peter B. Butler

Managing Director

Serial studier, researcher, retired from housework, has a heart for people and the things of God. Nanna to 11, is an author, speaker and blogger at www.KindWomanCrazyLady.com.au- has preached around the world, is a prayer warrior, prattles occasionally, pillion on husbands Cruiser and hot flush menopause professional... Also doubles up managing the accounts for SmarterWebsites.com.au and keeping the office in order.

Linda Butler

Accounts Manager

Jesse is our local tech and is responsible for keeping all our computers and servers running smoothly. His many years of IT experience help to make sure our clients sites are always online and trouble free.

Jesse Butler

Senior Tech

Jess is our 'magic wand' girl. She is instrumental for plugging all the graphical elements together and helping us to all look good online.She also turns her hand to a few admin and PA roles which is great, takes the pressure off me so I can get on with working in my strength and genius.

Jess Robertson

Web Design & Development

We call him Tech Jad and WordPress is his passion. Jad reckons his position description is to fix my stuff ups and go home feeling good about himself.Jad loads sites, cleans our code, sorts glitches and makes sure all our sites are secure and safe and up to date with the latest versions.

Jad Portado

Senior Tech

Sam is our marketing expert. With impressive skills for Infusion Soft and her 'can-do' attitude, Sam's a keeper!

Sam Buckley


Tracey has been part of the team since January 2012, and keeps Peter on the straight and narrow!She helps Peter quantify (and tweak) the financial goals of business and keeps him accountable in achieving them.Tracey provides Peter with enough detail regarding his business to understand whats working well financially, and whats working not so well, without him getting into overwhelm.All of this so that Peter “looks good, and doesn’t have to think” (Which is one of Peter main mottos)

Tracey Loubser

Financial Performance Specialist

Rhonda is our wordsmith who “sells without selling”. She helps me turn your website into money-making machines. First, she’ll apply tried-and-tested sales copywriting techniques to turn your leads into paying customers. Next, she’ll optimise your copy to encourage more leads from search engines, emails and social media. She doesn’t stop there — she’ll also engage them so they return for more. Rhonda also writes emails, blogs, landing pages, SMS and more. So, who’s ready for some strong copy?

Rhonda Chapman


Vanessa is a hands-on kind of coach. Helping me sort out my goals and when to wear each of my many hats.She helps bring clarity to my business with her quarterly planning days.

Vanessa Moore

Business Coach

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